1. HOW?
Marketing is how you get the word out. It’s choosing where and how to tell people about what you’re offering, like using Instagram ads to show off a new gadget or sending emails with cool deals.
2. SHORT TERM GOALS
Marketing is about getting quick results. It’s like having a big sale for the weekend to boost cash flow. When Apple drops a new iPhone, they push hard so everyone wants to grab it right away.
3. MICRO FOCUS
Marketing digs into the nitty-gritty. It’s paying attention to the little details like what words to use in an ad or what time to send out emails so they don’t get lost in the shuffle. Amazon does this really well with their Prime Day deals, targeting you with stuff you’ve been eyeing.
4. DEFINING TACTICS
Marketing is about making moves. It’s planning out the steps to take to get people through the door. McDonald's breakfast promotions are all about getting you to think of them when you’re hungry in the morning.
5. THE DOING
Marketing is putting plans into action. It’s all the activities and stuff you see businesses doing to get attention. Sephora, for example, gives makeup classes and tutorials to get people excited about buying their products.
6. BUILDS RESPONSE
Marketing aims to make you act—it wants you to buy, click, or sign up. Dropbox gives you extra space if you get your friends to join, which makes you more likely to use their service and bring in new customers.
7. EXTRACTS VALUE
Marketing uses what people love about your brand to make sales. It takes the good vibes people have about your brand and turns them into cash. Red Bull’s extreme sports events make their energy drink a symbol of adventure and excitement, so people buy more.