1. WHY?
Branding is like telling a story about your business that helps people understand what makes you different and special. For example, Apple’s story is all about innovation and sleek design—they make tech stuff that not only works well but looks cool.
2. LONG TERM VISION
Branding is the big picture. It’s about playing the long game, making sure people remember you for years. Think of Coca-Cola—no matter where you go, that red and white logo stands for tasty soda.
3. MACRO PERSPECTIVE
Branding is like looking at your business from a helicopter view—it’s the overall vibe and feel your company gives off. Disney is a great example because no matter what they do, you think of fun, magic, and family-friendly adventures.
4. DEFINING TRAJECTORY
Branding sets your path. It’s deciding what direction you want to go and how you want people to see you as you grow. Google started as a search engine but branded itself as an innovator, now they’re into everything techy.
5. THE BEING
Branding is the soul of your business. Just like you have your own style and way of talking, your business has its own look and voice. Patagonia, for example, is all about being outdoorsy and caring for the planet.
6. BUILDS LOYALTY
Good branding is about making friends with your customers. It’s what makes people come back again and again, like Harley-Davidson bikers who not just buy the bikes but live the lifestyle.
7. CREATES VALUE
Great branding makes your business worth more. It’s like being the popular kid in school. Starbucks isn’t just selling coffee; they’re selling a coffee experience that people are willing to pay more for.